Corporate Social Responsibility

by

Bhawana SharmaThe time has come to appreciate the dire need of a good corporate citizenship as one of the avenues for climbing up the corporate ladder. Corporate culture is showing a waving trend towards a change where they embrace the fact that a committed ethical conduct can take them miles ahead to pursue greater profits. This new trend draws a bead on the social and environmental responsibility of the remunerative corporations.

This corporate social responsibility involves sustaining some short term expenses that do not yield any financial benefit immediately but instead nurture a positive social and environment change.

It is in fact a responsibility of a successful corporation to do the needful for the society. Some of the big corporations are aiming towards this corporate conscience, where they step out from their vault and attend to the needs of the society. Some might come to the aid of local people while some international companies also intend to help people in underprivileged areas.

The mere acceptance of the fact that the same power and influence which could affect the environment and people negatively can somehow be used to inflict a positive change for both, has led to the beginning of CSR revolution in the corporate world. The motto is to do good.

In recent years, many corporations have started working towards this corporate citizenship by first sweeping within their own vaults. Means, showing acts of humanity towards their own employees. This may include an extra long maternity or paternity leave, loan facilities etc. for the employees. Afterwards, they fulfill their social responsibility by fostering care for the underprivileged.

The mere acceptance of the fact that the same power and influence which could affect the environment and people negatively can somehow be used to inflict a positive change for both, has led to the beginning of CSR revolution in the corporate world.

While there are a number of pathways to follow in the course to fulfill corporate conscience, the one that a corporation chooses certainly has a deep relation to the owner’s personal thoughts. Some invest their money in education of the children in crime afflicted areas, while others might want to provide care to differently-abled individuals. Yes, it is an investment. Because, better facilities are the foundation for a progressing society; that can ultimately benefit the corporation.

This concept has brought a switch to the way we conceptualize the corporate model. Social responsibility is inextricable from a corporation’s far visionary business model in the present. All the activities like food banks for those below the poverty line, training and rehabilitation of special children, free health camps provide a positive impact on the society as well as benefit the corporation in an irreversible manner.

The motto is to do good.

In recent years, many corporations have started working towards this corporate citizenship by first sweeping within their own vaults. Means, showing acts of humanity towards their own employees. This may include an extra long maternity or paternity leave, loan facilities etc. for the employees. Afterwards, they fulfill their social responsibility by fostering care for the underprivileged.

The comprehensive and compassionate acts towards the society and environment are the basis of the latest CSR concept followed by many entrepreneurs. This lays the foundation to an ongoing friendly relationship between a corporation and

the society.

Bhawana Sharma is an enthusiastic person who is passionate for her work. She likes to write about social awareness and programs. In this article she is writing about

corporate social responsibility

.

Article Source:

eArticlesOnline.com}